Pilot Programme 2026: we are currently looking for our first retail partners in the DACH region. Get started →
Physical retailers lose customers every day – not to better competitors, but to irrelevance. Their products are no worse than before; they have simply stopped appearing in their target audience's digital everyday life.
Retail Gaming Solution closes that gap. Your locations become part of a digital world your target audience already uses every day.
What retail decision-makers face today
The challenges are familiar. The measures that used to solve them no longer do.
Foot traffic isn't declining because products have got worse. It declines because traditional measures like discounts and advertising create attention without bringing anyone into the store. To build foot traffic today, you have to be present where your audience actually spends its time.
Gen Z genuinely enjoys shopping in physical stores – studies show they favour it more than older age groups do. What no longer works are the classic loyalty mechanics and discount campaigns that barely register with this generation. Gen Z expects experience, personalisation and digital touchpoints before they ever walk through the door.
Loyalty programmes mostly retain customers who are already loyal. New audiences are barely reached, while the cost of points, discounts and administration keeps rising. That makes the return on classic programmes harder and harder to justify.
The solution
Four steps. The effort on your side stays minimal. Results you can measure straight away.
We set your store up in our system. We handle the technical setup for you, so the effort on your side stays minimal.
Players in your area see your store on the in-game map and can go straight there. Events are optional and further increase visibility.
Customers walk into your store and shop as usual. They automatically earn in-game rewards for their purchase.
Your dashboard shows every visit, every transaction and every euro of revenue – in real time, from day one.
Who it's for
Our platform is a good fit if you run several locations and want to increase foot traffic measurably. If you want to reach younger audiences without getting into discount wars. If you want to rethink customer loyalty around real experiences rather than points cards. And if you want to see results before committing for the long term.
Every purchase adds game progress. Customers come back more often – not for promotions, but for genuine added value.
High-frequency purchases become something players actively look forward to. The store becomes the destination.
Specific products unlock exclusive in-game items – an experience no online shop can copy.
A low-risk start
Six months, one location, full data transparency. See for yourself whether the numbers add up before you commit for the long term.
We'll get back to you within 24 hours.
Who's behind it
“Stores that do everything right still lose customers, simply because they no longer feature in their target audience's lives. The Retail Gaming Solution platform is an attempt to change that.”
Voices from the market
In a 30-minute introductory call we'll show you specifically what the platform could look like for your locations. No sales pitch, no obligation. We're currently looking for the first selected retail partners for our pilot programme – if you're interested, now is the right time to talk.
Book a callFrequently asked questions
Retail Gaming connects physical store locations with a digital gaming world. Players discover stores in the game, visit them and buy there – generating real foot traffic and transactions that can be measured in real time.
A classic loyalty app rewards customers who are already in the store. Retail Gaming activates people who aren't customers yet, by making your store visible inside a gaming world where younger audiences spend time every day.
Retail Gaming suits retailers and brands with one or more locations that want more foot traffic, younger audiences, or emotional differentiation from their competitors.
We handle the technical setup of your location. There's barely any IT effort during the pilot, and no manual tracking on your side in day-to-day operation. We go through exactly what needs preparing beforehand, in the introductory call.
As soon as your location is live, you see store visits, transactions and revenue in real time in your personal dashboard – from day one, with no estimates or delay.
Yes. There's a demo version you can trial for two weeks in your own environment with your team, before you decide on a pilot. You request a demo directly through the contact form.
No. You start with a six-month pilot at a single location, with no long-term contract. After the pilot you decide how to continue, based on real numbers.
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