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ENWhich industries is Retail Gaming suitable for?
How does Retail Gaming work across different sectors?
Retail Gaming isn't a one-size-fits-all concept. The results differ by sector, purchase frequency and audience. The use cases below describe how the concept is planned to work across different retail sectors, and the results we're aiming for.
How does Retail Gaming work for drugstores and beauty retail?
Drugstore customers buy regularly, at short intervals – which makes this sector particularly well suited to Retail Gaming. Every purchase earns players progress in the game. Over time, visit frequency rises: not because of discounts, but because the game keeps them coming back.
Younger audiences in particular – who rarely engage with classic loyalty programmes – can be brought into the store on a regular basis this way.
Why is grocery retail so well suited to Retail Gaming?
The weekly food shop is part of everyday routine. Retail Gaming turns that routine visit into something players look forward to. Every visit adds progress in the game, and different product categories can trigger different rewards – extra buying incentives with no need for price promotions.
How does Retail Gaming work for fashion and sportswear?
Fashion purchases are emotional and often impulsive. Retail Gaming amplifies that: specific products are tied to exclusive in-game items. Buy a particular pair of trainers and you unlock something in the game that nobody else has. That creates desire and gives the purchase meaning beyond the product itself. For audiences under 35, the link between a physical purchase and digital status is a powerful buying motivator.
What is the brand-presence model?
Not every location needs active sales integration straight away. For some retailers, simply being visible in the game is enough – on the map, as a spot nearby players can discover. No transaction model, no commission. Just a presence where your future customers are already active every day. It's a sensible first step for building awareness with a new audience.
What models are available?
Retail Gaming gives you two ways to start. The first is active sales integration: transactions are recorded, you pay commission on completed sales, and you see every result live in your dashboard.
The second is brand presence only: your store appears on the in-game map and is discovered by players in your area – with no transaction tracking and no commission. You choose what fits your store and your goals. We go through the exact terms in the introductory call.
Your sector not listed?
Retail Gaming works across many other sectors too. In a 30-minute introductory call we'll work out together whether and how it could be planned for your store.
Book a callFrequently asked questions
Sectors and models – in brief
Which sectors is Retail Gaming suitable for?
Retail Gaming is particularly suited to sectors with regular visits: drugstores, grocery, fashion and sportswear. In general it works wherever foot traffic and repeat-purchase rate are key metrics.
What's the difference between sales integration and brand presence?
With sales integration, transactions are recorded and you pay commission on completed sales. With brand presence only, your store appears on the in-game map without transaction tracking. We discuss which model fits best in the introductory call.
Can Retail Gaming work for a single store, without a chain?
Yes. Retail Gaming works for both single stores and chains. You can start with a single location.
Which audience does Retail Gaming work best with?
Retail Gaming is especially effective with younger audiences, mainly those under 35. This group barely uses classic loyalty programmes any more, but is active in digital worlds every day.
What does taking part cost?
With the sales-integration model you pay commission on completed sales; the brand-presence model is commission-free. We set the exact terms individually in the introductory call.
Do I have to take part with all my locations?
No. You can start with a single location and expand later, so you see the results at one site before rolling out.