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ENWhat is Retail Gaming designed to measure?
Which metrics are planned to be visible in the dashboard every day?
Retail Gaming is built with measurability at its core. The plan is for you to see, every day in your personal dashboard, how many players visited your store, how many transactions were completed, and what revenue the game generated. No estimates, no surveys, no delay.
What is the dashboard planned to show?
The dashboard is designed to show you these metrics every day: players in your area, actual store visits, completed transactions, revenue generated, and returns with credited commissions. All in real time, all in one place, with no manual tracking on your side.
What does that mean for your decisions?
The aim is for you to see every day whether Retail Gaming is working for your store. If the numbers add up, you have a clear basis for continuing.
If they don't, you see it straight away and can respond. Retail Gaming is designed to replace guesswork with reliable data.
How does Retail Gaming differ from classic advertising?
Classic advertising delivers reach, impressions and clicks. Retail Gaming is designed to deliver something else: real store visits, completed transactions and measurable revenue in real time.
No gap between the advert and the purchase, no guessing at conversion rates. Everything visible directly in your dashboard.
Want to see how the dashboard is planned for your store?
In a 30-minute introductory call we'll show you exactly how your dashboard is planned to look, and which metrics you could see from day one.
Book a callFrequently asked questions
Results and dashboard – in brief
What results is Retail Gaming designed to deliver?
Retail Gaming is designed to deliver measurable store visits, completed transactions and direct revenue in real time. Every metric is planned to be visible each day in a personal dashboard, with no estimates or delay. As we're still in the pilot phase, we're developing the exact system together with our first partners.
When should I expect to see the first results?
The plan is for results to be visible in the dashboard from day one, as soon as your store goes live. We discuss the exact timeline in the introductory call.
How do the planned results differ from classic advertising?
Classic advertising delivers reach and clicks. Retail Gaming is designed to deliver real store visits and completed transactions, directly attributable and measurable in real time, with no gap between the advert and the purchase.
Which metrics does the dashboard show?
The plan is: players in your area, actual store visits, completed transactions, revenue generated, and returns with credited commissions – all in real time and with no manual tracking on your side.
Do I have to record any data myself?
No. Every metric is recorded automatically through our system and shown in the dashboard. There's no manual tracking on your side.
What's the benefit of the real-time data?
You can see every day whether Retail Gaming is working for your store. If the numbers add up, you have a solid basis for continuing; if not, you see it straight away and can respond. Guesswork is replaced by data.