DE
ENWho is behind Retail Gaming Solution?
Retail Gaming Solution is a project in its development phase. The idea behind it is simple: physical retail isn't losing to better competitors, but to irrelevance. Classic customer programmes retain the wrong people and no longer reach the right ones.
Our platform is designed to connect physical stores with the digital world of younger audiences, and to create a new reason to visit the store. Not through discounts. Through experience.
On this page you'll find who is behind Retail Gaming Solution, what drives us, and the principles that guide our work.
What is the mission of Retail Gaming Solution?
The mission of Retail Gaming Solution is to make physical retailers and brands visible where their target audience is already active every day: in digital worlds.
Our platform is designed to connect real purchase transactions with digital gaming mechanics. Retailers gain a new channel to increase foot traffic measurably, reach younger audiences, and turn the shopping location into an experience.
The goal isn't gamification for its own sake. The goal is measurable value for physical retailers, expressed in store visits, transactions and revenue.
What is the vision of Retail Gaming Solution?
Retail Gaming Solution pursues the vision of physical retail becoming relevant again for younger audiences. Not by compromising with e-commerce, but through a connection with the digital world where those audiences are already active every day.
The store of the future isn't just a place to shop, but a place to experience. Digitally discoverable, physically tangible, and fully measurable for retailers.
Our platform is the first step in that direction.
What values guide our work?
Substance over hype
Retail Gaming Solution focuses on sustainable solutions with real value for retailers, brands and users. The focus is on long-term concepts rather than short-term trends.
Fairness towards players
The system is designed to avoid manipulative mechanics and aggressive monetisation models. Users should take part voluntarily and get genuine value.
Supporting retail partners
Retailers keep control of their customer relationships. The platform is designed to support and strengthen existing retail structures.
Privacy and responsibility
Responsible handling of user data is a central part of the platform. Transparency and data protection are at the core of development.
How did Retail Gaming Solution come about?
The idea for Retail Gaming Solution grew from an observation many retailers recognise: classic measures to increase foot traffic are working less and less well. Discounts cost margin without lasting effect. Loyalty programmes retain the customers who would come anyway. And younger audiences aren't genuinely reached by any of these tools.
At the same time, millions of people spend hours every day in digital worlds – with a persistence and enthusiasm no customer programme has ever produced.
Retail Gaming Solution is designed to connect these two worlds. The physical store becomes part of a digital gaming world. Visits and purchases are rewarded. Results are planned to be measurable from day one.
The platform is currently in its pilot phase. We're working out the exact process together with our first partners.
Founder
Who is developing Retail Gaming Solution?
Retail Gaming Solution was initiated and developed by Dirk Lohß. The starting point was an observation familiar to many retailers: physical retail is losing relevance in its target audiences' digital everyday lives, and classic tools no longer solve that problem.
Dirk Lohß is developing Retail Gaming Solution to give physical retailers and brands a measurable tool that picks up where classic measures leave off: the digital activation of new customers before they enter the store.
If you have questions about the platform, or would like to book an introductory call, you can reach him directly via the contact form.
Talk to us
In a 30-minute introductory call we'll show you specifically what our platform could look like for your locations. No sales pitch, no obligation.
Book a callFrequently asked questions
About Retail Gaming Solution – in brief
What is Retail Gaming Solution?
Retail Gaming Solution is a platform in development, designed to connect physical retailers and brands with the digital gaming world of their target audiences. Players discover participating stores in the game, visit them and buy there. Retailers see every result in real time in their dashboard.
Who is Retail Gaming Solution designed for?
Retail Gaming Solution is aimed at decision-makers in physical retail companies and brands – CEOs, CMOs, Heads of Retail and innovation managers – who want to increase foot traffic measurably and reach younger audiences.
Where is Retail Gaming Solution active?
Retail Gaming Solution is currently in its pilot phase in the DACH region. A rollout across Europe is planned for the following years. If you're interested in a pilot partnership, book an introductory call.
Who founded Retail Gaming Solution?
Retail Gaming Solution was initiated and developed by Dirk Lohß. The starting point was the observation that physical retail is losing relevance in its target audiences' digital everyday lives, and classic tools no longer solve that.
What principles guide development?
Four values: substance over hype; fairness towards players, with no manipulative mechanics; supporting retail partners and their customer relationships; and responsible, transparent handling of user data.